The Story

Louie was supposed to be a racehorse.

Bred to run, trained to win. His dad, Chewy Gum, was a beloved racing legend, and the expectation was Louie would follow in his hoofsteps. But the night before his first race, he slipped the gate and disappeared into the woods. Two years later he came back… now too old to race, but a strong desire to live on his own terms and not race for anyone, ever.

Louie & Co. is for the ones who opt out.

Those who like living life on their OWN terms and who care more about inner peace than first place.

We donate $1 from every shirt to horse rescue and rehab organizations — because not every horse gets to slip the gate.

Not your average track gear.

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